Benefits of Having an International Sales Team for Your Business

As an entrepreneur or new company, you aim to make your business as successful as possible. You might have already thought about the importance of having a support team behind you. But are you aware of the benefits an international sales team will bring about for your business? Keep reading to learn more about global trade and the benefits of expanding into new markets.

What Is International Trade?

International trade is the exchange of goods, services, and capital between countries. The term international trade refers to an exchange that takes place beyond the borders of one's own country, while the term global trade refers to an exchange that takes place beyond one's continent. In either case, it involves several parties—at least two countries (and often more) and various goods and services.

The advantages of international trade are many. When countries engage in selling products overseas, they can sell products that might not otherwise be available locally, providing consumers with a greater range of choices from which to choose.

They're also able to produce goods more efficiently by specializing in what they can do best, rather than trying to produce everything themselves. The result is lower costs for consumers and producers alike—a win-win situation for everyone involved.

Why International Selling Is Important to Businesses

Growth of Global Trade

Over the past seven years, global trade has grown twice as fast as global GDP. Nearly all countries have signed up to the WTO's rules on international trade, and there are more than 200 regional trade agreements between different governments around the world. These agreements allow countries to reduce tariffs (taxes) when they buy from each other, making international trade easier and more affordable.

Expertise to Sell to Overseas Customers

Did you know that 95% of the world’s customers are overseas? By selling internationally, you can tap into a vast new market of potential buyers.

As a small business owner, the biggest challenge to selling overseas is figuring out how. ATI is here to help. Our team has the expertise and skills to help you reach your goals.

We take care of all aspects of international sales: product development, pricing, packaging, design, and marketing. We also handle all negotiations with foreign buyers on your behalf.

Benefits of Selling Products Internationally

Bigger Customer Bases in Target Markets

If you sell internationally, you will have access to many more customers than if you were just selling in your home country. Whether you want to open up a new market or just expand on an existing one, selling internationally will help you obtain new customers and keep those who already exist. This will allow you to become more profitable and boost your sales numbers.

How to sell internationally:

You can follow the steps outlined in this article to start selling overseas and growing your business internationally.

  • Get to know your product and export market research.
  • Develop your export market strategy.
  • Build support for your export business.
  • Develop an international sales plan.
  • Identify potential buyers in the target market.
  • Research your competition.
  • Determine what international customers want from your business.

Brand Expansion Opportunities

If you’re serious about growing your business, selling internationally is one of the most effective ways to expand your reach and maximize your potential customer base. With access to a much larger audience, marketing becomes more accessible and effective.

Faster Growth in Global Markets

How would you feel if someone told you that your business could double its profits within the next year? Excited? Well, that's exactly what could happen if you decide to sell your product overseas. International markets are one of the fastest-growing chances for your company to expand, and with the right research and preparation, you could be seeing massive gains in no time.

Benefits of Finding an International Sales Team

Regional Specialties and Cultural Knowledge

Every region has its own culture, including everything from a unique language to the people's customs and habits. A good sales team will have people who speak the region's language and understand its culture.

Closely tied to regional specialties is cultural knowledge. For a company to create a successful marketing campaign, it needs to know how the people in that region think, what they most value in their lives, what makes them laugh or cry, and how they prefer to communicate.

Go-To-Market Strategy and Market Research

A proper way to develop an international sales team is through a Global Sales Organization that can provide you with already experienced sales professionals with the expertise and knowledge in your industry. A managed Global Sales Organization can help you understand and meet your customer’s expectations while they can offer you advice on how to improve your business. They will test your product against the market’s needs so that whatever modifications need to be made can be done before launching in a new market.

Market Development Strategy and Market Growth

If you're not familiar with market development strategy (MDS), it's an essential part of any business plan for growth and expansion. And if MDS is new to you, partnering with an international sales team maybe your best option for getting started. A good team can help you identify local markets with high potential for success and then help bring your product or service into them through branding and distribution strategies that are bound to attract attention. 

Buyer Targeting and Quality Assurance

There are two main benefits of a sales team that operates internationally: buyer targeting and quality assurance. First, buyers will find your business on their own more easily, and the more people who hear about your company, the more likely you'll gain clients and make a profit. One of the main benefits of sales teams that work internationally is that they target buyers worldwide and convince them to purchase your products or services.

Second, an international sales team provides quality assurance. They know what buyers expect and can ensure that your products or services meet these expectations. This helps to build trust between your business and its customers, which leads to repeat purchases and increased revenue over time.

If you're looking for an international marketing agency, look for one with experience in buyer targeting and quality assurance. They'll be able to help you make the most of your investment by reaching new markets with high-quality products or services that meet their needs exactly!

Working With a Trading Company With an International Sales Team

When you're just starting in the global market, it can be hard to know what to do first. Working with a company with a sales team focused on international product sales is an important first step. Much of the work of getting your products into the hands of foreign customers is done for you by these companies. They know the ins and outs of shipping internationally and have established relationships with retailers. They also help you navigate the country's language and culture in ways that you might not know how to if you were working entirely on your own.

What Is ATI?

ATI, or American Trading International, is a trading company that works with international sales teams. ATI works with their customers to get them the best deals on the products they want and to make sure that those products are shipped to their desired location in the shortest amount of time possible.

Our staff is well-educated in the international market and has a thorough understanding of all aspects of the trade. We are dedicated to providing you with the highest quality service and solution for your business needs. We understand that every business has different requirements, so we work with you to create the best solution for your company.

How ATI Helps Businesses Sell Overseas

Many businesses have trouble understanding the complexities of overseas sales, and that's why they need a company like ATI. We're dedicated to helping businesses learn how to sell internationally, and we offer all kinds of services that help clients grow their business abroad.

Some companies are reluctant to try international trade because they don't understand the process or how it works. That's where we come in. We'll help you learn about things like local tax laws and banking regulations so you can be successful in your new international market.

Our team will also teach you about foreign buyers and the best ways to communicate with them. We give our clients access to quality information about overseas markets so they can understand what their customers want and how to meet those needs.

We'll also help you figure out how to meet the shipping requirements for your new markets. We'll show you how to make shipping more efficient and cost-effective for your business, essential for successfully selling abroad.

We've helped many different businesses grow their customer base, increase revenue and profit, and improve their overall standing in worldwide sales, and we can do the same for you too!

Questions on what ATI can do for your business? Call us today at +1 (310) 445-2000 or fill out our form on the contact us page.

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