Types of International Trade Strategies

A company that operates in different countries is known as a multinational corporation and a significant player in international trade. Each strategy involves a different approach to be sensitive to cost and efficiencies on the one side, taking into consideration variations in customers' preferences and the market conditions across the nations. Price and cultural conditions determine which international trade strategy will be used. Let’s see what some of the most common types of international trade strategies are.

What You Should Know Before Considering Doing Business Overseas

Companies thinking about expanding their operations abroad need to evaluate how they will conduct their business and create strategies for international trade. The international markets must be thoroughly researched, future trends in the sector must be taken into account, and a marketing strategy must be implemented. A company must decide whether it will solely conduct business with importers in the foreign nation or whether it will create a presence there.

The creation of a regional holding company may be part of an international trade strategy if a company conducts business across several nations in a specific region. This would allow it to take full advantage of local expertise and coordination in the pursuit of a favorable regulatory and tax position.

Basic International Trade Strategies

There are three basic international trade strategies, and each one of them involves a unique approach to attempting to increase efficiency across borders while remaining flexible to changes in consumer preferences and market conditions. We’ll go into detail on each of these strategies.

Multi-Domestic Strategy

A firm that uses a multi-domestic approach is not concerned about cost or efficiency but local requirements in each market. It involves modifying products and services to fit a specific need, and prices and costs here are not considered much.

Global Strategy

This strategy sacrifices the responsiveness of local requirements within each of its markets and emphasizes cost and better efficiency. It is the opposite of a multi-domestic strategy. Though some minor modifications may be made to products and services, the main focus is to gain low-cost and economies of scale and still offer the same product to the markets.

Transitional Strategy

A firm using a transitional strategy tries to balance the desire for low cost and efficiency and the need to adjust to the local preferences within their target countries. This is the best international trade strategy, but it is also the most complex if not used correctly.

International Strategy

The companies that pursue this strategy are neither concerned about costs nor adapting to the local cultural conditions. They sell their goods and services to international markets with little or no change.

Challenges to the International Strategy

All of the above-mentioned strategies face many challenges and difficulties. Before you decide on an international trade strategy, an analysis of the possible foreign market must take into account all potential business risks. Strategies for international trade must account for the potential loss of income from a decline in demand brought on by a market's shifting tastes and trends. Other common international trade challenges include:

Language and Cultural Differences

When engaging in international business, you must consider the languages and cultures in the country you are expanding. Is the message in your product well translated into another language? Does your product blend well in the culture of the country you are expanding to? If not, people from these countries will avoid buying your products, which is not good for a business.

Trade Barriers

Trade barriers are restrictions induced by a government on international trade. A trade war arises if two or more countries continuously use trade barriers against each other.

Solutions to International Strategy Challenges

Of course, no challenge is difficult enough for ATI, and here’s how we can help you get over these difficulties.

Resolve Trade Barriers

This can be achieved through agreeing with the government; hence, most barriers will be eliminated, and new opportunities created.

Commercial Diplomacy

Have engagements with the foreign government to come to an agreement and thus protect your business interests. With this, you can negotiate with the foreign government to reduce or even remove trade barriers and create and improve business opportunities and the business environment.

Resolve Language and Cultural Barriers

When trading in international markets, you should consider the common language in the country you are expanding to and familiarize yourself with their culture. Your products should be in a language that is understood by the locals of that country and should be in line with their culture. You can hire a team from the country where you want to do business, which will significantly help with language and barrier problems.


If you’re thinking about an international trade strategy for your company, ATI can help. We can assist you with all facets of your market entry, such as distribution strategy, target audience analysis, and market research. We'll collaborate with you to create a customized strategy that will enable you to be successful in the global market. Contact us today to get started, and we'll help you prepare your food products for export.

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