What is a Trade Show & Why Trades Shows are Important for International Trading

What is a Trade Show?

Trade shows are similar to exhibition events that bring key industry players together. So, in the case of trading, it's the companies that come together to showcase their newest launches, products, and services to crucial trade members and other important businesses in the industry.

Most of these exhibitions/trade shows are elusive events that only a few chosen/invited ones get to attend. That usually includes members of the press, industry experts, company representatives, etc.

Event participants get access to new features, the latest technologies, valuable industry insight, and special pricing. Companies can exhibit their news releases, build valuable relationships with customers, potential clients, and other stakeholders. There is an excellent PR opportunity for brands to engage with the press for better brand awareness. 

Tactfulness could even get you to generate leads and close profitable deals.

Why Trade Shows are Crucial for International Trading?

For Showcasing Products

Most trade shows end up in media articles and news channels. The coverage can range from local to international media depending on the magnitude of the event. Well-designed trade show stands and booths can grab the attention of attendees who can do free advertising on your behalf. 

Trade booths with flair are the perfect way to gain brand exposure, spread word-of-mouth publicity, and increase ROI.

For Strengthening Customer Relationships

Most communication today happens over either phone or via email. It doesn't leave much room for a personal connection. But, a trade show is a perfect opportunity for brands to meet directly with their customers for relationship building.

No matter how many technological advancements we make, nothing is more effective than face-to-face meetings when it comes to establishing a personal connection with anyone including current and prospective buyers. Trade shows and exhibitions are your chance to tell that you’re a customer-oriented business.

For Staying Up-to-Date With Market Trends

The only way to stay afloat in the ever-changing technological landscape is to keep up with the latest ongoings in the industry. And, what better way to do that than attending trade shows. These events attract the fiercest competitors from around the globe. 

There's your opportunity to learn from the best and the brightest. Listening to keynote speakers and attending workshops put you and your company in a unique position. You get to explore cutting-edge developments and products, learn what's new, and ways to fine-tune things. 

Take a look around and see what the competitors are doing. Knowing competitor strategies will leave you with more than a few tactics to lead a successful business.

Finding Prospective Buyers

Most deals today happen over the phone. And, most of the follow-ups go in the voice inbox. Trade shows are the platform to get your voice across in a personal manner. No more impersonal barriers posed by technology. You can establish that personal connection with a potential client that's not possible any other way.

Even if they won't accept your offer immediately; they might consider you sometime in the future (if you can manage to leave a favorable impression).

For Networking Opportunities

No matter if you’re a Fortune 500 company or a start-up business; trade show events are perfect for networking opportunities. If you hit while the iron is hot, you could leave with promising connections in your niche that could take your business far and wide.

When you connect with other business owners in your arena, it broadens your horizon. You get a new perspective on things. You never know - you might end wind-up with long-lasting partnerships and new business opportunities. 

It’s important to keep an open mind while attending these events; especially if you want to get new clients and build partnerships. Trade shows are a practical goldmine for any serious business and/or entrepreneur. It’s much more effective than any other advertising method for spreading your brand message.

For Training and Education

Many different trades shows conduct workshops held by influencers and industry leaders. It’s the perfect learning environment for you to train important people in the organization. The kind of education you receive is great for everyone including customers and employees.

You may learn new tricks and ways of doing business. Many entrepreneurs learn trade secrets; the kind of knowledge that’s not available anywhere else. You may also get to know the licensing and certifications necessary to make advances in your industry.

Here are some examples of the biggest food and beverage trade shows in the world:

Who is ATI?

American Trading International, Inc. is a US-based export trading company that helps both international and domestic companies find import and export opportunities across different markets. It’s an intermediary that takes care of everything from logistics, documentation, compliance, and everything in-between.

Why ATI Attends and Exhibits at International Trade Shows

Every year, ATI makes it a point to keep track of domestic and international trade activities related to food and beverage. The organization sends its representatives to maintain customer relationships as well as stay abreast of the latest market trends.

The goal behind attending these events is to accelerate business and client growth.

Find ATI at Upcoming Trade Shows

Interested businesses and parties can find American Trading International, Inc ATI at the upcoming event being held at Dubai World Trade Center in Dubai. The event is called ‘Gulfood 2022’. It will be held between 13-17 Feb 2022. 

The event will be bringing the biggest launches, showing the newest trends, global sources, and so much more. ATI reps will be at Booth #S3-138. Gulfood 2022 will bring the diverse world of food and beverage together to get the conversation going. 

Over 4,000 companies from 185 companies will be participating. With more than 200 speakers, 21 halls allocated for awe-inspiring F & B exploration, hundreds of award-winning chefs, government heads, and business leaders; this is the event of the year to move from agenda to action.

To see other events that ATI will be attending, visit our Events page here.

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